Email concepts · draft for review
Email concepts · draft for review
A set of on-brand, modular email designs, built to match the HCML website styling, colours and type so the jump from inbox to site feels seamless. Open any concept to see the full email. These are working drafts for review.
Modular newsletter
The reusable master for Mailchimp: one-column and two-column blocks, colour-coded service sections, a pull-quote, a resources list and a “tell us what you need” band. Every block is editable and repeatable.
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Healthcare Trusts
For employers and intermediaries. Leads on the market hook: as private medical insurance costs rise, the Trust is the flexible, HMRC-approved alternative. Aligned to the “business PMI” SEO cluster.
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Case management services
For solicitors and insurers. Built around the Immediate Needs Assessment and early-intervention evidence, with the clinicians behind it and the find-a-case-manager tool. Targets the clinical “case manager” search intent.
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Workplace Health services
An occupational-health services promo: assessments, sickness-absence and management referrals, and mental health & wellbeing, with a real client testimonial and a clear enquiry path for employers.
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Case management
A case-management promo pairing the referral route with the search tool, so referrers can find the right case manager by location and specialism. Areas of expertise and a client quote round it out.
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