Email concepts · draft for review
Email concepts · draft for review
A set of on-brand, modular email designs, built to match the HCML website styling, colours and type so the jump from inbox to site feels seamless. Open any concept to see the full email. These are working drafts for review.
Modular newsletter
The reusable master for Mailchimp: one-column and two-column blocks, colour-coded service sections, a pull-quote, a resources list and a “tell us what you need” band. Every block is editable and repeatable.
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Healthcare Trusts
For employers and intermediaries. Leads on the market hook: as private medical insurance costs rise, the Trust is the flexible, HMRC-approved alternative. Aligned to the “business PMI” SEO cluster.
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Case management services
For solicitors and insurers. Built around the Immediate Needs Assessment and early-intervention evidence, with the clinicians behind it and the find-a-case-manager tool. Targets the clinical “case manager” search intent.
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Workplace Health services
An occupational-health services promo: assessments, sickness-absence and management referrals, and mental health & wellbeing, with a real client testimonial and a clear enquiry path for employers.
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Case management
A case-management promo pairing the referral route with the search tool, so referrers can find the right case manager by location and specialism. Areas of expertise and a client quote round it out.
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Company newsletter
A blue-themed modular newsletter for company content: in-the-news, team spotlight, quality & governance, careers and a values quote. Brand and nurture rather than an SEO driver — it reinforces the trust and authority signals behind the service pages.
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Direct response · INA
A single-message, hard-working email built around the Immediate Needs Assessment. Leads on the cost of waiting, sets out exactly what the INA delivers, and drives to one action: instruct an INA. For solicitors, insurers and instructing parties.
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Direct response · health checks
A budget-season pitch for workplace health screening. Argues that wellbeing spend should follow data, sets out what a programme includes for the individual and the organisation, and pushes to a scoping enquiry.
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Direct response · YourHalo
Tackles the real objection with employee wellbeing benefits, that nobody uses them. Positions YourHalo as confidential access to real clinicians who give a plan rather than a signpost, then makes the cost-of-prevention argument to the buyer.
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Direct response · referrals
The referral-driver. Removes friction by walking through the four steps of a referral, answers why HCML over another provider, and offers a treatment quote as the softer second option for anyone not ready to instruct.
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